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Every B2B leader has seen it. A business hires smart, experienced advisers. The brief is agreed. The work is done. The presentation is strong. The room responds well. And then… very little happens. The advice is delayed, diluted, reworked, softened, buried in stakeholder politics, or quietly shelved. Not because it was wrong. Not because it lacked intelligence. But because good advice does not succeed on quality alone. That is why the Advice Value Chain matters.

On reflection: looking at things differently. For many organisations, workforce is now the largest investment on the balance sheet — and often the least rigorously governed. Most leadership teams can tell you what they spend on travel, technology or procurement. Far fewer can explain the true cost of work across employees, contractors, outsourced services, management time, skills gaps, rework, vacancy drift and AI-enabled change. Fewer still can link that spend clearly t